Potter Jane Distillery Success Story

Potter Jane Distillery is a perfect example of how to turn your dreams and hobbies into a success story. 

They say that if you love what you do, you’ll never have to work a day in your life; well this could not be more true for  Denny Potter and Jane Bowie, owners of Potter Jane Distillery.

In this Blending Bourbon episode, Dixon and Davide talked with these two whiskey experts and shared their experiences of having a whiskey business. 

What is Potter Jane Distillery?

Not so long ago, Jane and Denny made the bold move to leave their secure jobs at Maker’s Mark to embark on their own distilling venture. 

Located in the heart of Washington County, Kentucky, in Springfield, they have since found success with their innovative approach to bourbon production.

Owning a Bourbon Brand

If there is something that Dixon and David share with Denny and Jane, it is the knowledge that owning a whiskey brand offers a unique kind of freedom. 

It provides the opportunity to innovate, make decisions on your terms, and truly follow your passion. 

For Jane and Denny, the bourbon industry was already a fun playground where they could explore and create, follow traditional lines, and explore new flavors.

However, even in such an exciting industry, one can sometimes feel limited. 

This is why Jane and Denny decided to create their brand. 

Despite their love for the tradition and predictability of big-name companies, they wanted to paint their own picture of what bourbon should be.

Taking a Chance

Starting any type of brand is undoubtedly scary. There’s a lot of uncertainty and risks involved. 

But for Denny, the fear of the unknown was less daunting than the doubt of what could have been. 

Both Jane and Denny understood that it’s better to start, learn, and grow from the process than to be left wondering about an unaccomplished dream.

Starting a new venture is about believing in yourself and taking that first step, no matter how scary and uncertain; it’s about taking a chance. 

The Perfect Match

Of course, taking a chance is not all required to build a successful brand. A good team is essential to create a strong brand. 

Jane and Denny found themselves in the right memento! Two whiskey enthusiasts who worked well together! While they don’t see themselves as entrepreneurs or business persons, they believe their perfect match plays a big role in their success. 

This can also be said of Dixon and David, who came from more entrepreneurial backgrounds. 

Yet, despite the fear, both pairs took the leap, proving that finding the perfect match is crucial in such ventures.

Sure, for both parties, leaving their job and starting their own business was scary, but they did it anyway with the help of one another.  

Following Your Dreams: The Key to Success

In a big industry like whiskey, starting your own distillery can indeed be frightening. How do you ensure success? 

Potter Jane Distillery is confident that their passion and commitment will lead them to produce excellent whiskey and build a successful brand. 

After all, they love what they do, and that’s the secret ingredient in every bottle of Potter Jane bourbon.

As we mentioned in the beginning, passion, and love for what you do will fuel your every move and launch. 

Embracing the Journey: The Secret Ingredient in Every Bottle

Starting a distillery is more than a business venture—it’s a journey filled with challenges and opportunities. 

But as Jane and Denny have shown, it’s the passion for the craft and the love for what you do that make all the difference.

Stay Tune to Blending Bourbon

Want to learn more about the bourbon world? Listen to the first season of Blending Bourbon, pour yourself a glass of Whiskey, and enjoy.